Challenge
Magia Solutions, an award winning Oracle Platinum Partner, was looking to simplify messaging around its complex service offering, and better and more clearly position the business against larger east coast competitors.
Magia engaged Davies BDM to conduct a marketing review and provide recommendations around its brand, marketing position and service strategy.
We undertook an extensive ‘deep dive’ into the business with the aim of getting a quick but comprehensive understanding of the Magia business and its competitive environment.
Solution
Through collaborative workshops and 121 interviews with Magia’s leadership team,
senior staff and clients, and analysis of the competitive environment, we were able to simplify Magia’s service offering and deliver recommendations on marketing strategy, brand and a key change to Magia’s core service framework.
Outcome
Magia then engaged Davies BDM to implement the strategy recommendations and manage its marketing resulting in a doubling of leads and an increase in website traffic of over 140% in less than 6 months.
Magia Solutions was sold at the end of 2021 to Deloitte Consulting.